Interesting event concepts that cater to the Experience Economy.

We have now entered the era of the Experience Economy1, a term coined by business leaders and scholars for a society which is driven by memorable experiences more so than physical goods. For event managers, this highlights the importance of staying in-the-know when it comes to trending event concepts to help deliver more connected experiences for clients.

At ETM, we thrive on the power of the Experience Economy and work towards delivering connected experiences that exceed our customers’ expectations. We are always looking for the latest and most interesting event concepts. We’ve listed a few of our favourites below, to take into consideration when planning your next event.



Ideal for medical and non-for-profit industries

As the name suggests, these events are untraditional and loosely structured with no event schedule or program in place. Guests write down topics of interest on a noticeboard, which are consolidated and then discussed amongst small groups. These events are built on the premise that the guests are experts in their field with valuable opinions to share.



Secret events

Ideal for themed and celebratory events

At secret events, the location of the event is not revealed to guests until several hours before the starting time. Secret events add an element of excitement and novelty, and are often held in abandoned or unique venues. They are popular for social events such as Christmas parties, balls and charity fundraisers.

Secret events


Project-based events

Ideal for the IT industry and start-ups

e.g. Thinkathons, Start-up weekends

Popular within the IT industry, project-based events bring together designers, developers, marketers and so on, to brainstorm new ideas and innovative ways to solve problems. These events often result in new business ventures and working relationships which benefit both individuals and companies.


Silent conferences

Ideal for events with large audiences and limited resources

Imagine a room full of people in complete silence… As strange as it seems, hosting a conference for a bunch of people with headphones in is a great time-saving technique as multiple speakers can speak at once without the need to allocate consecutive time slots. These conferences also save event managers money on venues as fewer rooms are required to segregate guests.



Lunch clubbing

Ideal for events that cater to a local demographic

Think Fight Club the movie, minus fisticuffs plus lunch! Lunch clubbing is a concept based off the 1999 hit film Fight Club, where white-collar workers would meet during their lunch breaks and fist fight. It takes place in a much more civil context, where attendees come together for a short networking event over a light lunch. These events are usually held in less than an hour and cater to a local demographic


Speed networking

Ideal for industries in a global environment

The professional version of speed dating, speed networking, is a great way for professionals to share ideas and exchange business cards with as many people as possible. Attendees are given a set amount of time to network with each other before they move on to the next person. Speed networking can occur in person or virtually to connect people all over the world.

Speed networkin


Collaborative events

Ideal for small, industry-based events

At collaborate events, multiple companies come together to host an event for a common collective. Attendees can make their own agenda and freely share knowledge with one another. These events facilitate lively discussions around common trends and challenges in the industry. They are popular for education and research industries.



Are you inspired by these interesting event concepts and would like to get in touch with an event management expert? Reach out to our ETM team today for a professional overview:

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