ETM takes customised event apps to the next level
Event Travel Management (ETM) plans and delivers creative and memorable events that engage, excite and inspire.
A key component of this offering is developing apps that enhance engagement and ensure a seamless event experience.
Utilising the very latest EventsAIR App technology, ETM designs and builds customised event apps within their end-to-end event management offering.
A new exciting app has taken this offering to a whole new level. Integrating the very latest release features, the tool was tested during a recent three-day event on the Gold Coast, Australia. Usage of the app started within just one hour of being launched, four days before the event, with a 100% uptake rate from all three-day attendees.
It’s safe to say delegates and organisers were impressed with its features and capabilities.
“The app was incredible and kept us up-to-date on any changes and made the whole experience more interactive.”
Event App Results Overview – Three Day Event, Gold Coast Australia
Why were they so impressed?
In line with ETM’s full-service event and travel management offering, the latest app delivered a range of capabilities. These included delegate agendas, travel itineraries and attendee lists, as well as chat and alert functions, social walls, gamification, and surveys and feedback.
Agenda and Travel Itineraries
The ETM event app featured highly-personalised and detailed event agendas and travel itineraries for each delegate and each day of the event. Organisers were also able to surprise and delight delegates with specifically timed information releases about planned proceedings.
Chat and Alerts
The ETM event app’s internal chat feature allowed organisers to send all, or individual, attendees messages, alerts, and reminders at any time. It was the perfect way to remind attendees of departure times or an important key note address.
It also allowed delegates to chat to each other or organisers easily, by simply finding a delegate’s name on the attendee list or through their contacts in their Meet and Greet.
“Excellent! The app was a great idea, no need for paper and easy to be updated through the conference”
Social Walls and Meet and Greet
The Social Wall was a hit amongst delegates with 1,700 posts sent across the three-day event. It was a great way to create extra engagement between attendees while keeping business activities contained within the event. Attendees shared photos and posts as well as posting comments and likes on each other’s content. This activity was also ‘gamified’ to add points to a delegate’s tally, keeping track of the most engaged attendees.
The Meet and Greet function was also environmentally conscious as it removed the need for the exchange of business cards. Delegates scanned individual attendee QR codes and automatically had their contact details stored in an exportable list.
Gamification was a great way to increase engagement and create excitement as attendees vied to reach goals, earn badges and win prizes. The ETM event app provided a platform for the collection of points and achievements through interaction with other attendees or with sponsors and exhibitors.
The addition of gamification helped to take delegate engagement at the event to new heights. With 1,311 function and session check-ins, 1,710 trivia questions answered, and 6,232 scans at sponsors expo stands, adding to the points gained through the Social Wall and Session Survey responses, the competition at the top of the leader board was fierce.
“The app is a plus, which kept us engaged throughout the conference.”
Feedback and Session Surveys
The inclusion of post-session and post-event surveys within the app was an important and valuable addition to the app. Many event organisers know that gaining feedback in a timely manner can be somewhat difficult and time consuming. The inclusion of surveys allowed for ‘real time’ feedback and eliminated the need for the collection of paper survey documents or the use of reminder emails.
The gamification of these surveys also helped to boost the completion rates, with event organisers receiving an impressive 1,494 survey submissions during and after the event.
Is an event app right for you?
ETM can fully customise an event app to suit your individual event and brand look and feel. With the ability to select features that best suit your event, an ETM designed and built app is the perfect tool to complement both small and large events. If you haven’t considered using a customised event app before, contact ETM to discover the benefits.