ETM was engaged to manage the launch of Volkswagen’s Game Changing SUV (Tiguan) which was composed into a cost-effective three-week event.
CHALLENGE
To launch the Game Changing SUV to Dealerships & Press.
To compose the event into a cost-effective three-week event, maximising the availability of the venue.
To utilise Elements of Byron Resort, a new venue that complimented the style of Tiguan.
Management of logistics for 12 groups of delegates throughout the three-week period
SOLUTION
The event was held at the brand-new Elements of Byron in Byron Bay. The style of the resort helped cement the positioning of the car as a lifestyle enhancer.
ETM worked with VW and the resort in sculpting a program for media, dealers and trainees that would work with the tight availability of Elements of Byron but also ensured a cost-effective solution for VW. ETM managed one venue contract for bulk buying negotiations across multiple VW departments.
From a logistical perspective, ETM managed multiple delegate movements over the three-week period, including accommodation and travel arrangements for groups of dealers flying in for a one-and-a-half-day intensive program. The different groups were overlapping at lunch so ETM ensured each group movement was meticulously managed.
Furthermore, the vehicle test-driving activity was enhanced by using a private property for an off-road driving experience. ETM helped to customise the vehicle a course and managed negotiations for the private property.
RESULTS
ETM achieved for Volkswagen $99,482 in negotiated cost savings
Seamless movement of the dealer groups over multiple dates
Outstanding feedback from Volkswagen and their dealers, a premium experience for all
Tiguan went on to win the 2016 Car of the Year award
Interested to find out how ETM can deliver cost savings for your next event? Get in touch today:
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CORPORATE TRAVEL MANAGEMENT LIMITED – NOTICE TO PROSPECTIVE INVESTORS
1. Important Notice The information on this page is not part of the Prospectus. You must read this important notice before you attempt to access the electronic version of the Prospectus on this website, and indicate your agreement or otherwise at the bottom of this notice. If you agree to these conditions, you will be given access to the electronic Prospectus.
2. Date and Duration of Offer Corporate Travel Management Limited ACN 131 207 611 (CTM) lodged a Prospectus inviting investors to subscribe for 21.78 million shares in CTM with the Australian Securities & Investments Commission on 3 November 2010. The Prospectus details the terms of the offer. The offer is expected to close at 5.00pm (AEST) on 7 December 2010. CTM reserves the right to change this date without notice.
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