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CASE STUDY: Healthcare Virtual Event

Event Travel Management (ETM) coordinated a seamless virtual events program within a six-week timeframe for 350 virtual attendees, maximising content delivery and attendance.

Our team developed a strategy for a national healthcare organisation for a one-day educational seminar business event to deliver content at a critical time in the healthcare industry.

Read on to find out how.

Virtual Meeting Case Study

Overview

Develop a virtual events strategy for a national healthcare organisation to host a one-day educational seminar event:

  • Provide a seamless format to deliver content at a critical time in their industry
  • Ability to manage and track CEU (Continuing Education Units) attendance
  • Deliver critical research content to association members
  • Re-branding opportunity to attract a broader association membership.

Challenge

When COVID-19 quarantine shut down all in-person events, an ETM client faced the dilemmas of:

  • The organisation jeopardised losing their highly sought-after presenters that were unable to reschedule if the organisation was to postpone the event
  • Needing a way to deliver critical research content to association membership
  • Cancelling or postponing their speaking event for 300+ health professionals.

Solution

The ETM team worked on creating a virtual events program to provide the same experience as an in-person event. Virtually, there was a series of meeting sessions and networking events. The program combined pre-recorded and synchronised sessions with several live webinar sessions for a Q&A portion. ETM staff was on hand for live support and assisted attendees in case any issues arose.

Results

  • A successful one-day event with pre-recorded synchronised sessions with several live webinar sessions for Q&A
  • ETM was able to coordinate and produce this virtual conference within a six-week time frame for 350 virtual attendees
  • Managed registration process to track session registration and gauge interest in attending virtually
  • Assisted client with agenda design to include ample breaks, a prerecorded stretch break, and a combination of live and pre-recorded sessions to keep audience engaged
  • Tracked all session attendance to award CEUs to attendee’s postconference
  • ETM staffed event support to assist attendees with their technical questions since virtual event experience was a brand-new concept
  • Conducted a series of speaker training calls to ensure comfort level of all speakers to ensure content delivery was maximised.
Testimonial

"The online learning format worked well. It gave a larger group of individuals access to the learning opportunity, which is good."

- Attendee Testimonial -

"Best virtual event I’ve attended thus far."

- Attendee Testimonial -

“Great event! Glad you were successful in transitioning this event to the virtual platform."

- Attendee Testimonial -

Eager to find out more about our healthcare virtual event program case study?

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