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CASE STUDY: Healthcare Virtual Event

Event Travel Management (ETM) coordinated a seamless virtual events program within a six-week timeframe for 350 virtual attendees, maximising content delivery and attendance.

Our team developed a strategy for a national healthcare organisation for a one-day educational seminar business event to deliver content at a critical time in the healthcare industry.

Read on to find out how.

Virtual Meeting Case Study


Develop a virtual events strategy for a national healthcare organisation to host a one-day educational seminar event:

  • Provide a seamless format to deliver content at a critical time in their industry
  • Ability to manage and track CEU (Continuing Education Units) attendance
  • Deliver critical research content to association members
  • Re-branding opportunity to attract a broader association membership.


When COVID-19 quarantine shut down all in-person events, an ETM client faced the dilemmas of:

  • The organisation jeopardised losing their highly sought-after presenters that were unable to reschedule if the organisation was to postpone the event
  • Needing a way to deliver critical research content to association membership
  • Cancelling or postponing their speaking event for 300+ health professionals.


The ETM team worked on creating a virtual events program to provide the same experience as an in-person event. Virtually, there was a series of meeting sessions and networking events. The program combined pre-recorded and synchronised sessions with several live webinar sessions for a Q&A portion. ETM staff was on hand for live support and assisted attendees in case any issues arose.


  • A successful one-day event with pre-recorded synchronised sessions with several live webinar sessions for Q&A
  • ETM was able to coordinate and produce this virtual conference within a six-week time frame for 350 virtual attendees
  • Managed registration process to track session registration and gauge interest in attending virtually
  • Assisted client with agenda design to include ample breaks, a prerecorded stretch break, and a combination of live and pre-recorded sessions to keep audience engaged
  • Tracked all session attendance to award CEUs to attendee’s postconference
  • ETM staffed event support to assist attendees with their technical questions since virtual event experience was a brand-new concept
  • Conducted a series of speaker training calls to ensure comfort level of all speakers to ensure content delivery was maximised.

Eager to find out more about our healthcare virtual event program case study?

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